Tuesday, October 25, 2011

What does music, video games and web apps have in common?

According to Bjork a lot. Her new album is also part of an experiment to increase the interaction of the costumer with an old school product (sit down a listen). This sort of video game -web app allows the user to combine and change sounds, lights, vocals and even create a remix from the album songs.

The album by itself it's a little bit intense for my taste but without any doubt represent an innovative way to present music and add value to the traditional business model.

The video explain it a little bit better.

PS: Only available for iPhone and siblings


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