Brand Value Index

The latest brand value index is out from Brand Finance--the London-based company. It is interesting to see the leader board.

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Many may quarrel and quibble with the assumptions underlying the actual dollar value of 'brands.' I am sure you may have your own viewpoints on such metrics. Please add your voice to the discussions on the brand value in general or the brand value of the technology companies that seem to be at the top of this list.

As You Envision Digital Future

Here's a video that is worth watching as you think about the digital future--which defines how we live, work and play.  Think and discuss the video with your fellow students to develop deeper strategic insights about digital strategies.

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Feel free to comment to stimulate substantive conversations. Thanks.