Wednesday, September 21, 2011

Industry disruptor... disrupted? By themselves!?

So you may have heard that Netflix has now divided their business into two: Netflix and Qwikster. Netflix will deliver streaming videos, and Qwikster will deliver little red envelopes with DVD's. This latter company strategy is the one that once disrupted all of the industry and put Blockbuster into bankruptcy. However, after increasing prices and increasing customer dissatisfaction, Netflix thought it would be a good idea to split up the company further increasing the customer dissatisfaction. It is interesting how even the most loyal of customers are not OK with the changes. It seems that they may have disrupted themselves out of business.

Anyway, I am posting an article that contrasts the different alternatives now that Netflix is no longer what it used to be. Maybe being a copycat and learning from others' mistakes is a pretty safe strategy for the future of content distribution!

1 comment:

  1. They must have read my blog post!