We will pick it up when we discuss Google as a case in point later in the course and discuss how it could influence the creation and capture of value in the B2C transactions segment. In the meanwhile, you may find it interesting to see the video below.
This launch raises interesting strategic questions such as: What could Google do to gain traction with Google Wallet? What sets of alliances and partnerships are needed to make this work? How should Visa and American Express respond? What about Apple? What about PayPal? Etc.
More important: What does this mean for your sector in general and your company in particular?