I think what attracted me to talk about Steve Jobs is his pattern of leadership. I see the guy as an eminent leader. People actually believed in what he was doing to the extent that he was chosen as the most powerful person in business by Fortune magazine in 2007. This is a link to a very short, but insightful, article about his leadership behavior http://www.leadership-with-you.com/steve-jobs-leadership.html.
In many cases, Jobs did not meet the expectations or did not offer the required technical superiority. Yet, people buy his products. An example for this is the release of the IPHONE 4S. Everybody was waiting the IPHONE 5. People were talking for about 6 months about the expected date of release of Apple’s new model and how it was going to compete with some superior models offered by different producers. However, he did not come up with a, really, new product “IPHONE 5”. He Just introduced a modification of the latest version “IPHONE 4S”. Some other phones are better than apple’s new phone like Samsung Galaxy S2 and you can see the comparison if you follow this link http://www.phonearena.com/phones/compare/Samsung-Galaxy-S-II-AT-T,Apple-iPhone-4S/phones/5639,5257. This cellular is superior to Apple considering its processor, screen size, additional camera, memory options, weight and many other things. In addition many other producers are releasing new smart phones with higher technical specifications especially those related to the camera.
Everybody was disappointed. Yet can you imagine those sales http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/10/17/BUJ71LILM4.DTL ???. People beleive in Apple and part of this is the role played by the iconic leader Jobs.
Another question, how this guy was manipulating the media? Professor Mastermind was convincing everybody that he was going to do something and then he did something else. In both cases we buy his products.
I do not know what Apple will look under Tim Cook but I know that Jobs passed away taking his secrets with him.