Wednesday, October 19, 2011

As we compared Google and Facebook today...

(in class), so were the Google Co-Founder and VP of Social Business. And as we discussed, Google’s game plan is to play a different game from Facebook:

- - With circles

- - With less emphasis on tools to make data public

- - With support for pseudonyms, aka users with a non-real identity

But, what sounds similar to Facebook’s latest monetizing game is what was said by Google’s Sr. VP of Engineering, “’brand pages’ are also imminent… when they come there will be some clever surprises.” Besides the advantages from Google Apps (online calendaring, word processing, etc) and Hangout (video conferencing), it'll be interesting to see how this plays out - and if it has a larger impact on small to medium businesses, which some articles state as benefiting most from Facebook.

http://news.cnet.com/8301-19882_3-20122701-250/sergey-brin-i-was-wrong-about-google/?tag=mncol;topStories

http://news.cnet.com/8301-1023_3-20122811-93/google-to-get-brand-pages-soon/?tag=mncol;txt

http://www.informationweek.com/thebrainyard/news/social_networking_consumer/231901251/whats-next-for-google

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