While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess. Many are redundant, fracturing the same potential audience into separate, so-called “communities.” And the bigger the organization, the bigger the problem.
The solution is a “social media architecture” — a structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence.
Check out Mashable.com article to know how to build it.
http://mashable.com/2011/09/21/social-media-architecture-business/
