Amazon had been successful in capitalizing on its digital publishing and mobile device technology capabilities to develop a strong foot hold within the educational sector. However, traditional publishers responded by consolidating, capitalizing on their relations and developing digital capabilities.

Currently a new wave of disruption is impacting the industry, namely web 2.0 and collaboration technologies. Could this technologies really rewire our educational system and transform it from a one to many model in to a more customized many to many model? And how could Amazon react to that?

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