While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess. Many are redundant, fracturing the same potential audience into separate, so-called “communities.” And the bigger the organization, the bigger the problem.
The solution is a “social media architecture” — a structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence.
Check out Mashable.com article to know how to build it.
http://mashable.com/2011/09/21/social-media-architecture-business/
Business dashboards (and command centers) will increasingly need to reflect this. It also challenges companies to define what their presence and identity is, benchmark against their competitors as well as have a roadmap to evolve.
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