Program or be Programmed

Interesting insight into what it means to add value at this point in the competitive landscape:

"When human beings acquired language, we learned not just how to listen but how to speak. When we gained literacy, we learned not just how to read but how to write. And as we move into an increasingly digital reality, we must learn not just how to use programs but how to make them. In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed." - Douglas Rushkoff

http://www.avc.com/a_vc/2011/10/program-or-be-programmed.html