Using the worldwide known Nintendo Brand, PETA is trying to push their own agenda about animal rights.
For me it is clear that PETA don't think that Nintendo is actually promoting animal torture but it is interesting how this organization is leveraging their animal rights campaign on Nintendo's launch of Super Mario 3D Land.
http://supermario3dland.nintendo.com/
http://features.peta.org/mario-kills-tanooki/
Warning: The video on the PETA webpage contains some strong but real images.
For me it is clear that PETA don't think that Nintendo is actually promoting animal torture but it is interesting how this organization is leveraging their animal rights campaign on Nintendo's launch of Super Mario 3D Land.
http://supermario3dland.nintendo.com/
http://features.peta.org/mario-kills-tanooki/
Warning: The video on the PETA webpage contains some strong but real images.
It seems to me that they are hoping to stir up some media attention with a borderline offensive accusation of impropriety on Nintendo's part. My guess is that PETA hopes Nintendo will sue them for trademark infringement, which would result in a lot of publicity for PETA and their cause.
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