Thursday, October 13, 2011

Interesting Business Model from a Polish Gaming Company

Check this video. This guys are pre-selling their game for $1.

Their goal is to pre-sell 10M copies. If they hit the mark they will donate 10% of the $10M to charity, if they don't make it they will donate the whole amount collected.

I guess the model is similar to the Minecraft model but their product looks way more complicated.

2 comments:

  1. Wait, what? They are incentivizing would-be customers who are motivated by charity to not buy their game lest they exceed their goal?

    ReplyDelete
  2. Exactly, so either they are pretty sure of what they are doing or they are crazy...

    ReplyDelete

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