Thursday, October 13, 2011

Interesting Business Model from a Polish Gaming Company

Check this video. This guys are pre-selling their game for $1.

Their goal is to pre-sell 10M copies. If they hit the mark they will donate 10% of the $10M to charity, if they don't make it they will donate the whole amount collected.

I guess the model is similar to the Minecraft model but their product looks way more complicated.

2 comments:

  1. Wait, what? They are incentivizing would-be customers who are motivated by charity to not buy their game lest they exceed their goal?

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  2. Exactly, so either they are pretty sure of what they are doing or they are crazy...

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